© 2019 by iMarketology.

  • Roby Widjaja

How to make a high conversion rate in Digital Marketing ?

Anyone who works in digital marketing knows that conversions are the lifeblood of any online marketing campaign.

You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give you their email, etc.

Essentially, you market in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company.

A good campaign will get a lot of people to take your conversion action. An ineffective campaign won’t.

As a result, improved conversion rates are a key goal for any decent digital marketer. Marketing costs money, so the higher your conversion rate, the more bang you get for your buck.

What is Conversion Rate ?

Conversion Rate is expressed in percentage form based on a ratio. It’s the portion of your website visitors who convert on an offer. Visitors can convert on lead magnets, webinar registrations, sales, and more. You can track conversion rates for all of those actions.

How do you calculate your Conversion Rate ?

Let’s say you have a landing page that asks people to sign up for your email list. Out of the 3,000 people who land on the page, 150 convert into leads. To get your conversion rate, divide the conversions by website visitors, then multiply the result by 100. In this case, you have a conversion rate of 5 percent.

How to increase your Conversion Rate ?

Here is some tips to increase your conversion rate:

1. Deploy a conversion rate optimization strategy based on data. If you already have data about your website from a tool like Google Analytics, you’re in good shape. Examine the data for patterns on which you can base a conversion rate optimization (CRO) strategy. You’ll see pages that encourage people to continue reading as well as pages from which people bounce quickly. Marketers need as much “sticky” content as possible. You want people to spend plenty of time on the page or visit other pages on your site to investigate all you have to offer. With basic information about how your website currently performs, you can identify pages that aren’t doing their jobs and optimize them. Add fresh content, update old references and statistics, craft a better CTA, or consider a redesign. All of these updates form the foundation of basic CRO.

2. Optimize your conversion funnel. A basic conversion funnel consists of four primary phases: awareness, interest, consideration and conversion. From that basic formula, you can decide what exactly makes your prospects brand-aware, engages their interest, encourages them to consider your product, and convinces them to convert.

3. Determine whether or not your offer is ideal for your audience. Never create just one lead magnet. It’s not enough. You need more than that if you want to figure out what your audience craves.

4. Test what’s working and what’s not. Test everything from content length and publishing frequency to calls to action and lead magnets. If a page is not getting any engagement, consider optimizing it. Change the content, design, or format to mimic pages that perform better.

5. Optimize your pages’ design. Web design matters more than you might think. Over the years, audiences prefer a minimalistic design. That doesn’t mean minimalism works for everyone, but there’s scientific evidence to suggest it’s the most preferable approach to web design. Back in 2012, Google conducted a survey that continues to inform web design across the globe. It used several different “types” of designs to gather first impressions from viewers. Based on the collected data, Google determined that website visitors make their first impressions of a site’s attractiveness within 1/20th of a second. Furthermore, “visually complex” sites were consistently interpreted as less beautiful. Simplifying your design can help keep your visitor focused on the content that matters.

6. Try different form styles. Forms often become a stopping point for consumers. They don’t want to take the time to fill in the fields. You can reduce friction by eliminating unnecessary form fields, turning fields into checkboxes or other elements, and enabling autofill. However, you also need to test. Run a recording of a landing page with a form. Consider using a long landing page so the user has to scroll to get to the form. Do most visitors click away after reaching the form? You might have a problem. If you sell a high-priced products or services, you might want to qualify your leads, too. However, if it’s not necessary, don’t collect information about things like budget. But test multiple versions. Try color variations and alternate CTAs. Additionally, play with form layout, such as space between elements.

7. Add different call-to-action buttons. Speaking of calls to action, there’s no one-size-fits-all CTA for any business. You have to test multiple iterations.Sometimes, an authoritative statement makes the most sense for a call to action, for example: “GROW MY TRAFFIC.” You could create a CTA that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light.

8. Use testimonials to build trust. Adding testimonials to your website can build trust and loyalty. Social proof, including testimonials, put consumers at ease.

9. Speed up the website to improve user experience. Did you know that a one second delay in page load speed can reduce your conversion by 7 percent ?That sounds crazy, but think about how consumers surf the web. They might have several browser tabs open at the same time. They’re multi-tasking as they attempt to make the most of their day. If your site loads slowly, they’ll probably just leave. They don’t want to wait to see what you have to say. Test your site’s speed using Google’s PageSpeed Insights tool. It will give you concrete tips on how to speed up your site.

Start working to increase your conversion right now, iMarketology can also help you to do it.

Happy Conversion Rate Optimization !