© 2019 by iMarketology.

  • Roby Widjaja

How to increase online store sales ?



You might have setup your online stores and digital advertising for your online stores. However, you online stores sales numbers are disappointed you.


Increasing online store sales is the primary goal of countless online store owners, small and large alike. Whether you run a mom-and-dad online stores or work for a vast ecommerce giant like Amazon.com, increasing sales through online channels is a little like bowling a strike, it looks a lot easier than it actually is.


These are few tips from us to increase your online store sales:


1. Be honest in your marketing campaign. This might seem painfully obvious, but it is amazing how many online stores write checks their products can’t cash. Honesty in your marketing campaign is not only crucial to your online stores’ reputation, it also fosters and encourages trust in your brands. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly. So, be honest, straightforward, and approachable in all your marketing campaign, from your homepage to your email campaigns. This principle also applies on how you position your online stores as a business. Ever come across a site that’s obviously run by one or two people, but features marketing campaign that would be better suited to a multinational enterprise companies ? This approach not only makes you look foolish, it also damages your brands’ credibility. If you are a small company, take pride in that and be upfront about it. Many consumers are turning to smaller businesses because of the more individualized, personal service they can offer. Don’t try to be something you are not.


2. Upsell your products. Most of us have heard some variation of the famous, “Would you like to supersize your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering. For many online stores, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs. For example, is one of your product models made of slightly better leather? Or does one carry a special component that’s handmade? Make sure to emphasize the difference and ask, in the right places, if the customer might want to upgrade. Your product has to fit the customer’s original needs, and they may not be enthusiastic about a higher price point once they have an anchor price in mind. An anchor price is often the first number a customer sees, and it’s the number against which they compare other price points. The new product must be a discernibly better fit than the original for it to be worth the additional cost.


3. Get more Ads Click with Ads Extensions. If you are selling products online, ads extensions are easy to use. This feature ( available in both Google and Bing ) allows you to make your ads bigger with more places to click. it does not cost extra money. Moreover, it can increase your ads’ Click Through Rate.


4. Integrate your online stores to Instagram. With over 500 millions daily active users, Instagram is one of the fastest growing social apps around, connecting consumers, influencers, and brands. If you take compelling photos, use hashtags strategically, and post at the right times then you’re well on your way to building a large Instagram following of people who are interested in your products. The key to mastering your organic Instagram presence is engagement with your followers. What are some ways to engage with your audience on Instagram? You may try running contests or going behind the scenes to showcase your product development process. You can also pay to play on Instagram. For online store marketing, adding products to your Instagram posts and stories gives your followers a direct path to purchase, which is key for increasing your online sales.


5. Show off your customers testimonials and trust signals. In today’s social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal, testimonials. Legions of satisfied customers are considerably more influential and the best marketing campaign. Make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These testimonials should appear on your product pages, landing pages, pricing pages, even your home pages. Similarly, the inclusion of trust signals can be an excellent way to increase online sales, as it creates a more favorable perception of your brands in the mind of customers and can potentially overcome hesitation preemptively. If your online stores have any professional accreditations, put these trust signals front and center on your sites. If you have an impressive list of satisfied customers, make sure your new potential customers know about it.


6. Reduce abandoned shopping chart. You’re losing money every time a visitor abandons their cart without purchasing. This phenomenon is well-studied. Visitors add items to their carts, but abandon their carts during the checkout process. According to a study, 69.23% of shopping carts are abandoned. It’s worth directly addressing as many hesitations as you can because some shoppers who abandoned their carts could have been reminded to complete their purchase. Perhaps they could have been persuaded with a discount or free shipping, for example. One simple and effective online store marketing idea to reduce the frequency of abandoned carts is an email recovery campaign, which can convince your visitors to make a return visit and complete their original purchase. Craft an email that entices your visitors to return to their carts by reminding them of what they considered purchasing in the first place, and why.


7. Create a sense of urgency. There is no rule against creating a sense of urgency to persuade customers to buy from you right now. Many customers respond positively to incentives that create a sense of urgency, from time sensitive special offers to limited edition products. Although they ways you can accomplish this are as diverse as the products you can buy online, some strategies maybe more effective than others. For example, if you don’t ( or can’t ) make a limited edition products to entice customers, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.


8. Connect your online stores with Facebook Store. Although Facebook has undergone a number of changes, it remains a viable platform for social media and online store marketing. It’s fairly straightforward to start making sales through your Facebook store.


9. Offer fewer choices. To many online store owners, this concept is simply unthinkable. Surely offering more products is a great way to increase sales. Well, not necessarily. In fact, in many instances, a greater variety of choices can lead to indecision on the part of the customers, which in turn results in lost sales. If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products. Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.


10. Get more email subscribers. Email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Roughly 17% of digital marketing spend happens in email marketing, but it contributes 24% of revenue, according to a 2015 study. There are too many tweets and Facebook posts for us to keep up with, and email can offer a more intimate interaction. People are still more protective of messages sent to their personal inboxes versus their social feeds. Plus, email gives you the space to say things that can’t fit into a social media post.


Now you have more ideas and tricks to increase your online store sales. iMarketology can help you to increase your online store sales.


iMarketology