© 2019 by iMarketology.

  • Roby Widjaja

Google Trend, Brand Awareness, and SEO Correlation



Your brand’s score on Google Trends, your Brand Awareness, and SEO are correlated one to another. This is the correlation among them:


The higher the score of your brand keyword on Google Trends, the stronger your brand awareness. It works reciprocally, the stronger your brand awareness, the higher the score of your brand keyword on Google Trends.


The higher the score of your brand keyword on Google Trends and the stronger your brand awareness is, the higher the probability of your website’s rank on Google search result pages gets higher.


For example, “Apple” brand. “Apple” is the number one brand in Top Best 10 Global Brands by Interbrand’s study. If we try to input “Apple” keyword on Google Trends ( see picture below ), we can see the “Apple” keyword always has a score above 25 globally over the last 5 years.




The score of “Apple” brand keyword on Google Trends is very correlated to “Apple” brand awareness performance and “Apple” website’s rank on Google search result pages.


As a conclusion, there is a reciprocal relationship between Brand Awareness and SEO. Your SEO can help to increase your Brand Awareness, and in the opposite way, your Brand Awareness can help your SEO achieves target easier. Both increasing Brand Awareness and SEO are a long-term process and long-term investment.


iMarketology can help you to increase your Brand Awareness and your SEO.


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