© 2019 by iMarketology.

  • Roby Widjaja

Global Trends in Digital Marketing in 2019



As we enter the year 2019 we all should know what will be Global Trends in Digital Marketing in 2019. It is an important knowledge for us to formulize and execute Digital Marketing Strategy right in 2019.


These are some Global Trends in Digital Marketing in 2019:


1. Artificial Intelligence ( AI )


AI can help us to analyze consumer behaviors and search patterns in order to understand better how customers find our products or services. AI analyzes data for us in order to better understand customers behaviors and patterns.


We can use AI for tasks like analyzing our database and providing insight to our team. For example, we can use AI to find potential customers who like our existing customers.


Without AI, data analysis can take many days or weeks to finish.


AI can also help us to automate and analyze our customer service. It will be explained more detail on the next trend, Chatbots.


2. Chatbots


This AI-based technology can help us to chat in real-time, day or night, with our customers or site visitors automatically. There are about 1.4 billion people has interacted with chatbots. 80% of businesses have used or plan to use chatbots by 2020.


Many people like to interact with chatbots since chatbots are more responsive, reply chat promptly, recalls entire customers’ buying history accurately, and never lose patience. Chatbots offer outstanding customer service, fulfill customers’ expectations and automate repetitive tasks. Chatbots can help us to focus on more important work.


Chatbots can help us to do an initial conversation with potential customers, schedule sales appointments, and help customers to make purchases.


One thing we all should realize is that chatbots are not meant to replace complex human conversations. This technology is still evolving and improving.


3. Influencer Marketing


Influencer Marketing is a word-of-mouth marketing which focuses on key leaders to drive your brand’s message to the larger market. We can pay Influencers to get to words to their followers directly instead of reaching a large group of consumers directly.


Influencer Marketing is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities, Instagram or YouTube stars, well-known bloggers, and journalists.


People trust the words from Influencers more than direct words from the companies.


There are two blog postings from my previous blog postings, “How to work with Social Media Influencers for your Digital Marketing at best?” and “How to find right Social Media Influencers for your Digital Marketing Campaign?“, which can help you to work with Influencers very well.


4. Live Video


Images and videos content are 40x more likely to get shared on Social Media. 80% of all internet traffic is driven by videos. 70% of consumers say that they have shared a brand’s video. 72% of businesses say the video has improved their conversion rate. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.


The video is still at the top of content marketing, but Live Video is better than just video. We can use live video to show behind-the-scenes tours of our office, product demos/releases, live Q&As, etc.


Live Video can help businesses to gain more trust than just video content.


5. Programmatic Advertising


Programmatic advertising uses AI to automate ads so we can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. Programmatic Advertising is much more efficient and fast. It means higher conversions and lower customer acquisition costs.


Almost 90% of digital display ads in the U.S.A will be programmatic by 2020.


6. Personalization


In the year 2019, we to personalize our marketing. It means personalized content, products, emails, and more. Personalization can help to build a one-to-one relationship with customers.


Personalization can be done easily now because of the availability of purchase history, consumer behavior, and links clicked data. 96% of marketers believe that personalization can take customer relationship to the next level.


With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.


Businesses like Netflix and Amazon have already used the power of personalization.


7. Micro-Moments


Micro-Moments, as defined by Google, is new consumer behavior. Our marketing messages should be delivered less than 3 seconds clearly and concisely in order to avoid losing internet users’ attention.


People spend an average of 3 hours and 35 minutes on their smartphones every day. By 2019, mobile devices will be the medium that gets the most of the time of people globally.


It changes the way brands must work to capture consumers’ attention.


Micro-moments that every marketer should know about are i-want-to-know moments, i-want-to-go-moments, i-want-to-do-moments, and i-want-to-buy moments. People make decisions instantly on many things, such as what to eat, which restaurant to choose, what to purchase, where to go, etc.


In order to take advantage of micro-moments in 2019, we should be where consumers search for information in any kinds of micro-moments, such as Google, Google Maps, Amazon, YouTube, and anywhere else people search for information at a moment’s notice.


8. Voice Search


50% of all searches will be voice searches by the year 2020. 20% of mobile queries on Google are voice searches. 25% of all Bing searches are voice searches.


Voice search has an important role in providing all the relevant information that people search for. AI is getting smarter so that the number of errors made by voice assistants like Alexa, Siri, and Google has been reduced.


Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers.


As a conclusion, All the technology advancement has made it easier to understand customers better and make marketing more effective and efficient.


iMarketology has complete services to help your company in Digital Marketing campaign. Make iMarketology your partner in your Digital Marketing.


Happy New Year 2019!


iMarketology