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  • Roby Widjaja

Content Marketing Strategy for SEO



Content Marketing and SEO are very correlated because useful and relevant content can make your website’s rank on Search Engine Result Pages climbing higher and higher. Useful, attractive, and relevant content in your niche topic can attract more high-quality natural backlinks, in the end, it will make your website’s rank on Search Engine Result Pages climbing higher and higher.


Based on a survey in the year 2017, 57% of marketers said relevant content creation was the most effective SEO tactic. Content marketing and SEO are very correlated with each other and work together very well. SEO brings more and more traffic to your content, while your useful, attractive, and relevant content can make your website’s rank on Search Engine Result Page climbing higher and higher.


What are the right suitable Content Marketing Strategies which support your SEO?


1. Know your target audience very well. You should know your target audience’s needs, wants, problems, and pains and how your products or services can deliver solutions to their problems and pains. Make your target audience understands how your products or services can solve their problems and pains through your content.


2. Do your keyword research. You should also know the keywords that your target audience usually uses when they do searching on Search Engines. Put those keywords on your content naturally.


3. Create great content. Great content should be useful, attractive, and relevant to your target audience. Great content can make people link your content on their blogs or websites automatically and naturally, and it will make your website’s rank on Search Engine Result Pages climbing higher and higher. Posting your great content on social media can also give a high engagement rate to your content. As the final result, it will give more sales lead to your businesses.


4. Update your content regularly. Search Engines give high rank to websites or blogs which are updated regularly. It will also help your company, brand, products, and services get higher mindshare on your customers’ mind.


SEO and Content Marketing work together as one powerful team. iMarketology can help you to do SEO and Digital Marketing Content Development so that you can save time and money.


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