© 2019 by iMarketology.

  • Roby Widjaja

Building Brand Awareness by Digital Marketing



In this Digital Era, Digital Marketing is not just an option, but it is unalienable and a must for businesses worldwide. A strong brand awareness can increase customer loyalty rate and sales leads. Building Brand Awareness by Digital Marketing is not an easy task. It is a long process and a long-term investment.


These are some factors need to be concerned in building brand awareness by digital marketing:


1. Consistency. You must have consistency in all your brand identity and digital marketing campaign. Inconsistency in your brand identity and digital marketing can give confusion in the mind of consumers. Consistency must be built in your corporate logo, vision and mission statements, design theme and style on your corporate website, products or services price and features, and digital marketing content. You must have one or two main messages of your brand in all your brand identity and digital marketing campaign. This one or two main messages of your brand must be supported by customer experience in your products or services.


2. Effective and attractive digital marketing content. Effective and attractive digital marketing content is very important to be delivered through your digital marketing campaign. Effective and attractive digital marketing content will increase traffic to your corporate website, and in the end, it will increase your brand awareness and sales lead.


3. High responsiveness rate. Your potential customers or existing customers demand high responsiveness rate on all your digital platforms ( it can be your corporate emails, corporate websites, corporate blogs, corporate social media accounts, etc. ). Most people expect a response within 24 hours from their interaction with companies through digital platforms. Low responsiveness rate on your corporate digital platforms can build a feeling of being neglected in the mind of your potential customers or existing customers by your companies.


4. High Engagement rate. You need to response all likes, comments, and shares on your corporate social media accounts in order to have high engagement rate on your corporate social media accounts. High engagement rate on your corporate social media account will build a social community and in the end, it will increase your brand awareness, customer loyalty rate, and sales lead.


5. Customer experience. You must prove what your brand identity and the main message on your digital marketing campaign promise to the customers on the delivery of your products or services to the customers. A brand is also a promise to the customers. An unproven promise of your brand identity and the main message on your digital marketing campaign can weaken your brand awareness and decrease your customer loyalty rate. In the long run, it will decrease your sales numbers over time.


iMarketology can help you to build your brand awareness through the digital marketing campaign. iMarketology provides full wide range services of Digital Marketing for your companies.


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